Dettol Hygiene Quest
Our Mission
We believe in the power of play to change how people think, feel and act in our world.
Our Mission
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90m+
Players reached globally
Our Practice
Our Play with Purpose® principles guide our practice, shaping how we create and collaborate with peers, partners, and the wider community.
Design Responsibly
- Play that is designed ethically, empowering the audience throughout the creation.
- Play that is inclusive, accessible, and safe, respecting the rights of all children and players.
- Play that supports healthy habits and fosters well-being in all players.
Design with context
- Play that enhances our experience of the world rather than distracts from it.
- Play that is contextual to its surroundings and use case.
- Play that understands its audience, their needs, and their expectations.
Design for impact
- Play that is designed to create positive change - socially, cognitively, or behaviourally.
- Play that engages everyone, is low-threshold, and recognises diverse play styles.
- Play that is designed with intent and measurable impact, to learn from and improve.
Our Practice
Our Play with Purpose® principles guide our practice, shaping how we create and collaborate with peers, partners, and the wider community.
Design Responsibly
- Play that is designed ethically, empowering the audience throughout the creation.
- Play that is inclusive, accessible, and safe, respecting the rights of all children and players.
- Play that supports healthy habits and fosters well-being in all players.
Design with context
- Play that enhances our experience of the world rather than distracts from it.
- Play that is contextual to its surroundings and use case.
- Play that understands its audience, their needs, and their expectations.
Design for impact
- Play that is designed to create positive change - socially, cognitively, or behaviourally.
- Play that engages everyone, is low-threshold, and recognises diverse play styles.
- Play that is designed with intent and measurable impact, to learn from and improve.
Recognition
Our work has been recognised internationally by award bodies and industry press.
